AUTHORS

John Zagula and Rich Tong have worked together for years trying to make marketing simpler and more effective. And more recently on helping new companies capture and keep the lead in their markets.

RICH TONG

Richard Tong worked at Microsoft for 10 years, where - as VP of Marketing and Business Development for Microsoft Windows, Office and BackOffice - he lead the marketing pushes behind many of Microsoft's most successful businesses. Rich is a general partner and one of the founders at Ignition Partners, a venture capital firm.

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JOHN ZAGULA

John Zagula spent eight years at Microsoft, where he developed the Microsoft Office brand and marketed the desktop and server application product lines. Before that he held several marketing roles at American Express. A partner at Ignition Partners Venture Capital, John invests in enterprise software and services as well as end-user/consumer-facing companies.

More about John Zagula.

Rich Tong and John Zagula The Marketing Playbook, Coming 2004

You can, so go ahead, get a jump on the other players.

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